Simplicity, brought to you by... · 1 May 06
Philips electronics has embraced “Simplicity” as the foundation of their brand since 2004 (see their recent “Sense and Simplicty” campaign here).
And instead of merely telling us how they simplify our lives, they’re taking the novel next step of pushing magazines in which they advertise to simplify, too. The WSJ reports that Philips has reached an agreement with Time, Inc., one of it’s biggest ad partners, to move four of its magazines’ Tables of Contents to page 1, eliminating the need to flip through 10 pages of advertising to get what you came for.
With the Time Inc. magazines, readers will know right away about Philips’s involvement. A flap on the inside front cover of the magazines will state: “Simplicity means not letting complexity stand in your way. It starts with the Table of Contents on the first page. And it continues with the last page where you’ll see innovative products that will change the way you live.”
Posted by Jake |
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