"Our biggest competitor is silence" · 13 April 06
The New Yorker profiles Muzak, the inventors of canned music who in the 21st century have become the ultimate audio brand builders. While the pop-instrumental sound they pioneered in the 50s hits the modern ear like nails on a chalkboard, the company’s contemporary work—programmed soundtracks compiled from over 1.5 million published songs—fits so naturally into our lives as shoppers, diners and lobby dwellers that we would never question it.
Posted by Jake |
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