Ripped off or un-designed? · 7 February 06
In Design Observer, Jessica Helfand points out the derivative aesthetic of some “modern” cleaning brands, which apparently seek to capitalize on the success of Method. The copycat is similar in most every respect—the clear bottle, lowercase, sans-serif type, vague duotone photography—and could easily be confused with its premium predecessor.
But as one commenter asks, what if “the object identified as ‘designed’ has gone so far down a path of simplification and clarity that it’s identical to a near-generic brand”?
The fact is, in the kingdom of the über-modern consumer product—white, transparent, smooth, quiet, abstract—there’s not all that much to own.
Posted by Jake |
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