"The Big Game" · 2 February 06
As the Super Bowl® approaches, The Washington post looks at advertisers who capitalize on the event (“Get Ready for The Big Game”) without paying millions for the privilege:
This is “ambush marketing,” or piggybacking an event without paying for the official right to do so. The Super Bowl is, of course, the Super Bowl ® of ambush marketing. Dozens of companies come right to the legal edge of the NFL’s copyrights, without trespassing on them. The game is so much a part of American culture that it’s easy, and highly cost-effective, to suggest “Super Bowl” without saying it.
Next up: Gold-Medal Days and your chance to Join the Madness.
Posted by Jake |
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